Story & Milestone
Story behind the brand
PAZZION was founded in 2002 and interestingly, the brand actually began as a footwear distributor, exporting to various countries across the Asia Pacific and Europe. However, in time we noticed there was a lack of well-made and trendy shoes for the modern Singaporean woman, and so PAZZION’s first brick and mortar store was born in Singapore, Marina Square in 2005.
As one of the pioneer shoe labels in Singapore, we saw some resistance initially from consumers who associated local brands with sub-par quality or inferior designs. But in time, we have been happy to win over these individuals who have come to experience the unwavering quality in both our materials and manufacturing process, as well as our designs.PAZZION has always striven to benchmark ourselves against the very best in the international industry, and today we have built a strong trust between the brand and our consumers.
Currently, PAZZION has a total of ten outlets in Singapore, with our flagship store in Wisma Atria. Internationally, PAZZION's presence can be found in Brunei, Cambodia, China, Indonesia, Japan, Malaysia, Thailand and Vietnam.
2002: PAZZION was founded.
2005: PAZZION opened its first outlet in Marina Square shopping mall.
2005: PAZZION broke into the overseas market with its first franchise in Thailand, Bangkok.
2005: PAZZION grew and open its 2nd outlet at Bugis Junction and later, its first flagship store at Wisma Atria.
2006: Continue expanding, PAZZION opened their 4th outlet at Junction 8.
2007: With the success of PAZZION in Singapore’s market, it opened their 5th outlet at Tampines Mall.
2008: PAZZION ventures out to Mauritius under a franchise agreement.
2009: Another exciting year of growth as PAZZION steps into Japan and Indonesia Market.
2009: PAZZION established another flagship store at Marina Bay Sands Shoppe.
2010: PAZZION introduced its own line of accessories which includes bags, wallets and other small leather goods.
2011: PAZZION introduced a line of baby and children’s shoes which feature the adult’s popular designs but scale down to mini sizes.
2012: PAZZION is on the rise with new market opening at Vietnam and India.
2012: PAZZION joined social media platform Facebook and within 2 years, it has gained a big following with more than 34,000 fans and counting.
2013: PAZZION launched its first e-store – www.pazzion.com
2013: Established PAZZION in South Korea with the first standalone store in Gangnam, Seoul.
2013: PAZZION launched its first SP/SM’13 campaign lookbook.
2013: PAZZION gives back to society through a collaboration with the Breast Cancer Foundation, raising more than S$16,000 for charity.
2014: PAZZION hops onto the social media wagon – Instagram, and garners more than 9K followers in less than 2 years
2014: PAZZION enters the Russia market with its first distribution in Moscow, Russia.
2014: PAZZION opens a new outlet at VivoCity – Singapore’s largest shopping mall, bringing its total to 8 outlets in Singapore.
2015: Another year of exciting expansion, PAZZION ventured into Myanmar and Cambodia Market.
2015: PAZZION started its own YouTube channel and filmed its first campaign video.
2016: Continuing its expansion, PAZZION steps into East Malaysia, Kuching.
2016: PAZZION introduced a series of shoe care products – footwear cleaner & footwear conditioner, to its existing range of accessories.
2016: Announcing its foray into the burgeoning men’s footwear scene, PAZZION debuted its first installation of the men’s footwear collection.
2016: PAZZION established another new outlet at West Malaysia, Kuala Lumpur.
2018: PAZZION opened its 8th store at Marina Bay Sands, Singapore.
2019: PAZZION opens its first retail and dining concept store at Jewel Changi Airport with the launch of PAZZION Cafe.
PAZZION opens its 10th outlet at Changi Airport Terminal 1.