FEATURE - FALL / WINTER 2018 CAMPAIGN
The Modern Siren: PAZZION's Most Empowering
Fall/Winter 2018 Campaign
A desolate warehouse sets the stage for PAZZION's new Fall/Winter 2018 campaign, THE MODERN SIREN.
Inspired by the urban zen of Fall/Winter, they strut in embellished boots and bowed sock-trainers – a reinterpretation of the glamour and sophistication of yesteryears. The collection is designed for the woman who is unapologetically herself. It embodies the admiration for strong women – edgy, stylish yet fun-loving all at once with the loud yet sophisticated prints in combination with some of the classic Fall/Winter fashion must-haves.
Lights, cameras, action. Her sartorial feint distinguishes her from the cast of extras.
Celebrate heritage with a twist of modernity. Playful embellishments and colourful materials add a youthful twist to classic styles. Sneakers are redefined with extra-large platforms, punctuated with colour and material contrasts to make a statement, while loafers and flats are given furry updates as cosy surfaces and tactile textures take centre stage this season.
They strut in embellished boots and bowed sock-trainers – a reinterpretation of the glamour and sophistication. Traditional heritage prints of houndstooth, tartan checks make a comeback in autumnal colours, as does corduroy and vintage-inspired cuts. Plaid fabric adds timeless fall appeal with a touch of edgy modern attitude for that fashion statement vibes.
For those who favour the pared-back sensibility of classic conventions, a subdued colour palette with an impeccable sculptural finish speaks of the quiet, underratedness of modern chic.
From the sock boot’s flexible fit and leg-lengthening effect to the structured military-style boots in chunky proportions, this season’s selection of boots is set to slay the cold. Pair the boots with statement bags that combine bold prints, design and colour blocks with functionality.
Not afraid to express herself, she radiates boldness through her comfortable heels with a touch of elegance.
Be a game changer, be a modern siren.
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